Years back, Nokia was known as the company which brilliantly defined the mobile industry for over a decade and facilitated us with some of its best phones. But as they say, life is not about success every time and success will not always stay with you. So here is the question. Is this the downfall of Nokia? Can it revive again? Here’s a short review of how the company rose and started and how it’s going now.
Early History :
The Nokia company which was started by Frederick Idestan in 1865 as a paper mill remarked itself in the history due to their long-lasting inventions. The company in 1987, introduced their first hand-held mobile telephone called Mobira Cityman 900 which became successful and was nicknamed as “The Gobra”.
Later in the year 1991, the first Global System for Mobile (GSM) Nokia 1011 was introduced under the portfolio of Nokia. Also known as Mobira Cityman 2000. Since then, the series of Nokia’s successful inventions became unstoppable introducing various wonderful handsets like Nokia 1100, Nokia 3210, Nokia 3310 and so on.
The Fall Of Nokia :
During the era of 2001-2004, the company started facing slow down in the mobile phone market. Later in 2007, Nokia phones appeared to be containing faulty batteries which badly affected the image of the company. This was the downfall of Nokia. Over half a billion dollars were wiped off from company’s stock market due to faulty batteries and overheating.
The year 2009 introduced some influenced newcomers in the market like Samsung, HTC and LG and the market was dominated by Apple and Blackberry.
Struggling with the hard times, the company introduced their Asha Series in 2011 which were considered low-end featured phones. Unlike its competitors which adapted according to market demand and switched their OS to Android; Nokia was still using its Symbian OS and refused to use android at that time.
Bad measures took them to bad consequences and a major part of the company was sold to Microsoft.
Microsoft took the project seriously and started bringing their own series. But it was not about the company. It was not about the hardware they were using. It was the technology and OS they were using. Using the same Symbian OS had so many cons and disadvantages.
Now Nokia or we can say “Microsoft” was lacking behind in everything. The marketing department was down. There were no frequent and stable updates. Very few new apps and games were on the run. Sales were falling. Well culminating the whole story, the main reason for the company’s downfall was lack of vision. There were no future strategies. And they couldn’t evolve from featured and normal phones to smartphones. The smartphones invested afterward were just simply “Not android” up till now.
What they couldn’t envision was that people wanted an open source. A lot of their market share was shifted towards their major competitors such as Samsung, LG, Apple, and HTC.
Can the Dying Nokia revive again
Microsoft then again rebranded their product as Nokia but still, they were struggling so hard to get back their image. With the addition of old competitors, it has now some new competitors now as well including Huawei, Oppo, and Xiaomi. These companies are keeping their cost low and still making high-end phones. It is not an easy deal for them to cope up with.
Nokia has again launched a new smartphone series to target a wide range of consumers now. Unlike other competitors, Nokia is establishing a stable series now ranging from Nokia 2 to Nokia 9 and they all are Android-based, unlike previous Nokia phones which were on Symbian and Java.
Recently in 2017, they decided to work on the platform of their previous success Nokia 3310 which has been the best phone of its time so far. They have introduced an updated version of the phone with 3G and 4G enabled services but still, the excellency of the phone is not the same as the previous one.
The company has big plans ahead and they have started polishing their current series on yearly basis just like iPhone and Samsung Galaxy series. We would be seeing a company’s real worth in the coming years.